Our Offering

VISION

Bring joy to customers by
building global brands for
the digital age

Vision

MISSION

Partner with the best
founders to grow digital first
brands using technology

Mission

VALUES

Values
Think big

Think 100x. Use technology for non-linear growth. Failure and experimentation are essential for growth

Values
Fair, Fast & Founder friendly

Be partner of choice, who is ethical, transparent and collaborative

Values
Customer delight

Customer love matters. Each of our brands needs to be in the top decile of customer experience

Values
Caring Meritocracy

Attract and grow the best talent. Create an inclusive culture where the best ideas win and you have the obligation to engage and dissent

Values
Frugality

We are frugal with capital and use innovation to grow our brands in a sustainable manner

How we work
with brand founders?

  • 1

    Getting to know your brand

    1-2 DETAILED MEETINGS

    We are curious about you and your brand. We invest into understanding your brand’s journey both financially as well as qualitatively.

  • 2

    Valuation and Commercial Construct

    48 HOURS

    We value what you have built.
    We come back to you within 48 hours with a fair and transparent commercial construct which we shape along with you.

  • 3

    Due Diligence and Deal Closure

    4 WEEKS

    We value your time and understand you have a business to run.
    We ensure a streamlined Due Diligence and aim to close the deal within 4 weeks.

  • 4

    Accelerate your Brand

    10X AND BEYOND

    We integrate your brand with Mensa and together embark on a journey of exponential growth by leveraging technology and the team expertise

founders image

How do we add value?

  • checked

    Technology

    We leverage data to integrate sales, order and supply platforms across brands and improve CX of our brand partners

  • checked

    Optimized operations

    Expand and optimize distribution to improve availability

  • checked

    Digital brand building

    Leverage social media, content, and influencer networks to build digital-first brands

  • checked

    Channel Expansion

    Growth hack across large and vertical ecommerce platforms and help scale D2C business

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    Data driven marketing

    Leverage big data & AI to data to forecast demand and optimize advertising, promotions, and pricing

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    Go Global

    Leverage our expertise and data to take Indian brands global by developing relevant products and packaging and optimizing global supply chain

Technology

We leverage technology to make better decisions, grow brands, and
enhance the customer experience.

Brand Acquisition
through Data

We use Machine Learning and Big Data to identify right brands by analysing millions of data points across the internet

brand

Brand
Growth

We provide deep insight and tech capabilities to turbo charge brand growth, identify right trends, optimise content (SEO), manage inventory, and improve profitability.

brand

Customer
Experience

We provide a technology platform that ensures quick channel expansion, efficient operations, and best-in-class customer experience

brand

Our Team

ananth
Ananth Narayanan
CEO
Ex CEO Myntra, Co-founder and CEO Medlife, McKinsey
pawan
Pawan Kumar Dasaraju
CATEGORY EXPERTISE
Ex Myntra, Swiggy, Aditya Birla retail
aniket
Aniket Nikumb
M & A EXPERTISE
Ex McKinsey, Apax Partners, Startup Entrepreneur
aniket
Sudhakar Pandey
PRODUCT & TECH
Ex Myntra, Flipkart
aniket
Aishwarya Mahesh
BEAUTY & PERSONAL CARE
Ex L’oreal, Purplle
aniket
Anant Dang
GENERAL COUNSEL
Ex-Partner AZB & Partners
aniket
Vibhor Tyagi
OPERATIONS & SUPPLY CHAIN
Ex Oyo, Pharmeasy
aniket
Vinay Juluri
BUSINESS FINANCE
Ex Myntra

Our Investors

Our Brand Partners

Ishin brings the traditional and the contemporary together through their new age designs, Read More

Lifestyle is an Indian men’s fashion & lifestyle brand creating a range of fragrances, Read More

A leading direct to consumer premium saree brand from Pune paving the way to becoming a one Read More

A Delhi based jewellery brand with traditional ethos for the modern women of today.

We are thrilled about building a digital-first saree brand out of India. We believe that the Mensa team is best positioned to help us with this journey.

Pallavi Mohadikar

CEO & FOUNDER, KARAGIRI

Contact Us

Purpose *
Name *
Phone No *
Name of Brand
Email *
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You can also reach out to us at partners@mensabrands.com